The inventor of the sweatshirt. An authentic American Icon
Behind the Russell name and brand with its iconic Eagle R logo lies one of the most enduring legacies in classic American sportswear. Since its foundation in Alexander City, Alabama, in 1902, Russell Athletic has helped to define how America looks, feels, and plays.
It was the creator of the sweatshirt in the 1930s when quarterback Benjamin Russell Jr. asked his father to develop an alternative to the uncomfortable woolen jerseys worn by football players. The result would be the classic, ribbed neck cotton sweatshirt, probably the most enduring fashion icon of all time.
Ever since, Russell Athletic has been at the forefront of both the sporting scene and youth culture trends, be it as a supplier of uniforms for Major League Baseball and the NFL, or as a key player influencing the music and streetwear culture since the 80’s and 90’s.
Russell Athletic is a timeless American sports and leisurewear brand. It is proud of its past but has its eyes firmly on the future.