Asics Corporation is a Japanese sportswear and equipment company founded in 1949 in Kobe (Japan) by Kihachiro Onitsuka under the name Onitsuka Tiger.

The first shoe developed by Onitsuka in 1949 was a basketball shoe.

The brand, with a great reputation among runners, has grown steadily since its beginning.

In 1977 the company merged with two other competitors to create ASICS (Anima Sana In Corpore Sano).

Asics, besides developing sports shoes for running, indoor sports, walking, tennis, fitness and football, also manufactures sportswear and shoes for children.