Sound mind, sound body
Kihachiro Onitsuka, aspiring to start a company that would contribute to nurturing youth and the development of society through sports, founded Asics in 1949. Our founding philosophy of Anima Sana In Corpore Sano – A Sound Mind, in A Sound Body expresses our desire for people around the world to live healthful, happy lives both physically and mentally.
Our founder believed physical activity was an essential part of overall wellbeing. He started Asics to make sportswear that would support every athlete, inspire movement, and encourage everyone to have an active lifestyle. The brand, with a great reputation among runners, has grown steadily since its beginning. Today, products manufactured and marketed by Asics include sport and lifestyle footwear, apparel, and accessories.